Martin Lindstrom's Op-Ed in the Saturday New York Times on how brain science confirms that people love their iPhones is causing quite a stir in the scientific community for two reasons. First, his analysis makes no sense based on any understanding of how the brain works. Second, and probably more troubling, is that the NYT was willing to print an op-ed that references data from experiments that haven't been peer-reviewed and are not publicly verifiable. Read More...

Tags: Neuromarketers, lindstrom op-ed