The minds of most Americans are ready and willing to engage in a phenomenon psychologists term spontaneous trait inference -- the readiness to bind a single personality descriptor or action to a target in memory. Put differently, if we see someone cheat once, that label is automatically bound to our memories of that person. When we imagine his face, it's as if the label "cheater" spontaneously appears across it. New research, however, is suggesting that this phenomenon might not be as universal as first thought. Read More...

Tags: Culture